A Big Thanks to Matt Jackson for Pointing Out The Errors in My Website’s SEO
So before I start, I am definitely not technical, far from it. I find the basics of editing this website difficult enough without having to deal with the consequences of my actions!
Hence why I needed to find someone to help with my website’s Google rankings, to rank for our local nutritional products etc.
How we solved my SEO problem
So before a few years ago you might’ve noticed that the site was very cluttered. It had what’s called a “poor site architecture” which basically means it was like a book with no index page, no one could find anything!
And unfortunately that also meant that the search engines such as Google couldn’t find anything either, a real big problem apparently.
So to fix my SEO problem we used optimisation on the product pages alongside creating a more organised site layout into categories and page menus to help Google find all the pages. We also added a sitemap to the Google Search Console and installed Google Analytics to track everything.
What is ecommerce SEO?
Seo (SEO) is the procedure of generating extra organic (i.e. cost-free, natural) traffic from sites like Google, Bing as well as Yahoo. When you search for something on Google, for instance, you are taken to the search engine results page (SERP).
There, you’ll locate ten natural results, like these (red). Alongside the paid advertisements (orange) and sponsored Google Shopping (purple) results. Ecommerce Search Engine Optimization is about ensuring your product pages show up amongst those 10 organic search engine result.
Naturally, there are much more web pages to discover. Yet the higher the page number you rank on, the reduced the web traffic you’ll generate. A few years ago, a study found that only 4.8% of searchers make it to the second web page of search outcomes. I suppose that’s why they state the ideal location to conceal a dead body is on web page two of Google. Your rank on the first web page issues. The very same study located that the leading result grabs 32.5% of web traffic on average.
The name of the game, after that, is to rate as high up on the first page of Google, Bing, Yahoo, and so on as you could for search terms that your prospective consumers could be utilizing.
You can also find some famous people online such as Brian Dean and Neil Patel, who share useful information on this particular problem, such as the video below:
How can services help your business?
Basically if you sell products online, then you can sell more products if you’re in front of more of your target customers. And this is what ecommerce SEO can do, it basically brings your website in front of more people searching for your product, leading to more sales and more money! Now who doesn’t like the sound of that?
Review of Matt Jackson Ecommerce SEO Services
As far as dealing with Matt Jackson I think he is definitely an expert in ecommerce SEO without a doubt, I’ve read a few of his blog posts and he seems to know his stuff. You can also see his new ecommerce seo services page here, which provides agency level consulting or other forms of services to improve the rankings of your website in Google and other search engines.
Further Resources about Search Engine Marketing
If you’d like to teach yourself about SEO, or simply want to know more about it to help you hire someone yourself, then please feel free to checkout the following resources:
https://trade.great.gov.uk/search/?term=Search Engine Optimisation
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